Keeping Your Identity

The humble office has been having something of a revamp of late. Changes in employment culture mean that companies are now investing more into making their workplaces an engaging and vibrant place to work, slowly rendering monotonous cubicle farms a thing of the past.

Google's meeting pods echo the company's logo palette

There has been a trend recently, too, for the end users (the companies) to take an active role in the design process. Whereas before, a brief would simply be handed to the designer, now clients often want to voice their input.

Far from being a case of "too many cooks spoil the broth", this change in process has resulted in offices that are focussed on the specific needs of the company's clientele and workforce.

This cosy Air BnB office looks like a living room but functions as an uber-comfy meeting space

Brand identity is an important aspect of corporate marketing. A company wants to be instantly recognisable, whether that is from their logo or, for larger companies, by their corporate colours and ethos. Introducing elements of this into the workplace can reinforce brand identity to both visitors and employees.

The Lego office is instantly recognisable, being playful and fun while still exuding professionality

The office space can be a powerful tool for communicating brand identity. With good design, visitors should be able to understand a company's values as soon as they set foot into an office, with the interior embodying the characteristics and lifestyle of the brand.

By immersing the visitor in the corporate identity, a business can differentiate themselves from competitors, as well as adding higher percieved value to their name. 

Private meeting pods styled like tents make Air BnB staff feel at home

Employee satisfaction is key to workforce retention. There are many factors which contribute to this of course, but studies have shown that up to 25% of job satisfaction is attained from the workplace environment. 

Good branding gives employees a sense of identity and belonging, as well as a stronger connection to the company.

This, in turn, encourages employees to support and achieve company objectives, creating a more productive working environment, and of course, retaining staff.

Adobe's impressive staircase has small cube lights, intended to imitate pixels

A strong brand identity is all about coherent design. In each of the image shown above, the company has used their personal icons, such as the Lego block, or other themes relating to their business, such as the homely feel of the Air BnB offices.

Twitter's logo is omnipresent in their offices

Corporate colours and logos, too, are interspersed, making sure a visitor always knows whose offices they are in.

Of course, these companies pictured are huge international firms with a massive interior design budget, but a little careful consideration goes a long way and even those on a much smaller budget can incorporate brand identity design into their workplace.

A law firm, an interior designer, a food company and a house product manufacturer (clockwise form top left) effectively showcase their brand identities

If you would like to incorporate your company colours, logo or any other theme into an office design, why not get in touch and speak to our staff about digital printed laminate? You can read all about it here.

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